Building on a strong legacy of more than 145 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Marketing Manager Beauty Care Profesional Brands
Apply for this role
Marketing Manager Beauty Care Profesional Brands
Apply for this role
About this position
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
What you'll do
- Implements global e-Commerce strategy comprising product/assortment, price, promotion and media taking into consideration local specifics
- Aligns the strategy implementation with all relevant stakeholders (global e-Commerce; local Sales and Marketing)
- Sets up business models with pure players including annual contract / terms negotiation
- Consults and develops omnichannel retailers / ROPO
- Develops touch point strategy to improve consumer KPIs / consultation for marketing
- Analyses market and consumer data to identify insights and leverages these to deliver strategic and tactical e-Commerce initiatives Supports building up leading e-Commerce/online expertise for Henkel to exploit new online potentials
- Fully understands and leverages the site capability and functionality of pure play customers to optimise the eff-y of activation plans
- Develops and maintains tracking reports for EPOS, e-Commerce concentration, market shares, key fin. metrics, competitor activity, etc.
- Produces and updates monthly rolling annual volume and spend forecasts by SKU for all pure play accounts
- Develops and executes Joint Business Plans (JBP) with key accounts to deliver the required bus. growth (KP) and internal stretch plan
- Coaches and develops direct reports
- Monitors & optimizes DAP for PP by assortment, promotion and media optimization
- Tropicalisation of the brand
- Budget Management
- Brand strategy
What makes you a good fit
- Marketing management understanding of customer serv and understanding of digital markets
- Understanding of Marketing online advertising, online retail user experience, revenue, analytics and negotiation
- Proactivity and asertive communication skills
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 24072592
Job Locations: Mexico, Jalisco, Guadalajara
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.