Global Digital Marketing Specialist, Web/CRM

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

1. Website Strategy & Operations

• Develop and execute the overall strategy for the company’s owned website, ensuring it aligns with brand objectives and drives traffic, engagement, and conversions.
• Manage day-to-day operations of the website, including content updates, user experience optimization, and technical maintenance.
• Collaborate with cross-functional teams (design, development, product) to create and implement campaigns, product launches, and promotional pages.
• Monitor website analytics and performance, using data to make informed decisions on site optimization, conversion rate improvements, and SEO strategies.
• Ensure the website reflects the latest branding, messaging, and content standards while being responsive and user-friendly across devices.

2. CRM & Newsletter Content Creation

• Lead the strategy and execution of CRM campaigns, ensuring relevance and value for subscribers.
• Create engaging, high-quality content for newsletters and other CRM-driven communications, aligned with company objectives and customer needs.
• Manage the end-to-end process of content creation, from ideation and copywriting to distribution and performance tracking.
• Oversee segmentation strategies to ensure communications are targeted effectively, enhancing customer engagement and driving conversions.
• Continuously optimize campaigns based on performance metrics (open rates, click-through rates, conversions, etc.), A/B testing, and customer feedback.

3. Analytics & Reporting

• Analyze website and CRM performance metrics, preparing regular reports on KPIs (traffic, engagement, conversions, email performance) to inform strategic decision-making.
• Leverage insights to refine digital marketing strategies and improve the customer journey across both web and email channels.

4. Collaboration & Cross-Functional Work

• Work closely with the internal and external teams to ensure all website and email, messaging assets are on-brand and visually appealing.
• Partner with the local teams and product teams to integrate communication campaigns, product launches, and customer insights into the website and CRM communications.
• Facilitate the best practices
• Recommend and execute Global Digital Marketing strategy to meet company targets

YOUR SKILLS

• Over 2 years of successful Digital Marketing position
• Good knowledge of major Digital Marketing tools and fields such as Google Analytics/Ads, Content Management, SEO, SEM and CRM as well as ability to quickly adapt to new tools
• Excellent project steering skills to efficiently drive projects with multiple external and internal stakeholders (including IT teams)
• Great collaborative and solution-oriented mindset
• High interest in Digital Marketing trends and evolution
• Fluent in Japanese and full professional capabilities in English

Nice to have: 

• Experience with SEO and content marketing strategies.
• Basic knowledge of HTML/CSS for website updates and email template editing.
• Experience with A/B testing and conversion optimization techniques.
• Work experience in an international/APAC environment
• FMCG experience 

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.